Live streaming became a popular and effective way for businesses to connect with their audience during the pandemic. Would this also have been so popular without the pandemic? We think so! The possibilities of live streaming have grown mainly due to technological developments over the years. However, due to the arrival of COVID-19, its acceptance has accelerated rapidly.
Although COVID-19 was a huge driver for the development of live streams. Live streams are very much relevant even post COVID-19 for different reasons.
Flexibility and convenience
Even as travel and meeting restrictions have been eliminated, many people have adapted to the convenience of virtual events. Live streaming allows businesses to continue to provide flexible options for those who prefer online participation.
Improved customer or stakeholder engagement
Live streams create a real-time and interactive environment, allowing businesses to respond to questions, comments and feedback from the public, leading to more engaged and satisfied customers and other stakeholders.
Extended reach
Live streams allow companies to reach global audiences without having to be physically present, enabling them to engage customers from different locations worldwide.
Cost reduction
Live streaming can be more cost effective than hosting events on location as it eliminates the need for venue hire, travel and other logistical costs. There is also, of course, inflation, which affects us all. So, the need to connect relatively cheaper to be with each other is still highly relevant. Do you want to read more about this? Click here!
Data and Insights
Live streams provide businesses with valuable data and insights, such as viewer demographics, engagement metrics, and areas of interest, that can be used to refine marketing strategies.
Live streams will remain relevant for businesses even after COVID-19. Their growing popularity during the pandemic has demonstrated their value in reaching global audiences, increasing customer engagement, and gaining valuable data, flexibility and cost savings.
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